Good news for retailers— eMarketer predicts that Americans will spend $54.47 billion this holiday season, which would be an increase of 16.8% from last year.
Online holiday spending this November and December will account for 24.3% of all retail spending in the U.S., a portion of the pie that’s grown consistently over the past several years. Get more information from Internet Retailer.
Check back with us on December 16th for a live discussion with ecommerce and social marketing expert John “ColderICE” Lawson. He’ll describe the ways that online sellers can make the most of the season’s biggest spending days— Black Friday and Cyber Monday.
Get more information about the live chat right here.