You might already use Twitter to market your business, but do you use it for customer service? Twitter can serve as a powerful tool for managing relationships with your current — and potential— customers.

Larger businesses have been doing this for quite some time. For instance, Best Buy has a Twitter handle completely dedicated to support questions and feedback. But it’s easy and affordable for small businesses to get in on the action, too.

Consider downloading a free Twitter dashboard like Hootsuite or TweetDeck. These software solutions allow you to monitor mentions of your company’s Twitter handle, monitor keyword mentions of your company’s name, and respond quickly to whomever is talking about you. If you notice a customer question or complaint, respond publicly so that your other followers can see that it’s been acknowledged.

Learn more about how to use Twitter for customer service on the Washington Post

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